rue Leaf collaborates with Pet Horizons to unveil product for European distribution at Interzoo®, world’s leading pet supply show
With successful US and Canada launches under its belt, True Leaf International Ltd. on Tuesday announced it will soon offer its True Hemp pet treats for sale in Europe, unveiling the product – ready for sale – at the upcoming Interzoo pet supply exhibition May 26 – May 29, in Nuremberg, Germany.
Interzoo®, the world’s largest bi-annual exhibition of supplies for pets, including dogs, cats, horses and birds is renowned for showcasing innovation in the industry. In 2014, more than 37,000 visitors caught up with the latest in pet care at over 1,700 exhibitors from more than 60 countries.
True Leaf’s product line, already available in North America, appears to be well positioned for the European market.
“Europeans have always had an appreciation for high-quality natural products,” said Darcy Bomford, True Leaf CEO. “In addition, hemp has been grown in some regions of Europe for generations and we’re excited to use European hemp as a key component of our product lines.”
The company announced it has “already seen interest in the product line leading up to the show and expects significant demand as it rolls out across the European Union.”
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